#privacy-regulations

[ follow ]
fromForbes
2 weeks ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
#gdpr
EU data protection
fromHackernoon
10 months ago

GDPR Rollout a Success-Except When It Comes to Knowing the ICO | HackerNoon

Consumer awareness of GDPR is high but knowledge of the regulator is lacking.
GDPR has led to improvements in privacy perceptions among consumers.
EU data protection
fromHackernoon
10 months ago

GDPR Rollout a Success-Except When It Comes to Knowing the ICO | HackerNoon

Consumer awareness of GDPR is high but knowledge of the regulator is lacking.
GDPR has led to improvements in privacy perceptions among consumers.
more#gdpr
Digital life
fromDigiday
3 weeks ago

Why business-to-person marketing requires a new identity approach

Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
Marketing tech
fromThe Drum
1 month ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Privacy professionals
fromIrish Independent
1 month ago

New plan to allow naming of violent domestic abusers in family law cases

The study makes over 20 recommendations to improve transparency in family law hearings that currently operate under the strict in-camera rule.
#user-experience
Privacy technologies
fromTheregister
3 months ago

Microsoft's Euro-mandated File Explorer surgery shows

Windows File Explorer's recent compliance changes reflect EU data protection laws, revealing user apathy despite its central role in data management.
Privacy technologies
fromTheregister
3 months ago

Microsoft's Euro-mandated File Explorer surgery shows

Windows File Explorer's recent compliance changes reflect EU data protection laws, revealing user apathy despite its central role in data management.
more#user-experience
#digital-advertising
Media industry
fromMarketing Dive
2 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromDigiday
1 month ago
Marketing tech

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

Media industry
fromMarketing Dive
2 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromDigiday
1 month ago
Marketing tech

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

more#digital-advertising
#technology-ethics
EU data protection
fromThe Verge
1 month ago

Meta AI will soon train on EU users' data

Meta plans to train AI using data from EU users of Facebook and Instagram, focusing on public interactions while excluding private messages.
more#technology-ethics
Marketing tech
fromVentureBeat
1 month ago

Direct-to-consumer is redefining mobile game monetization

The gaming market is increasingly mobile-driven, and developers are finding new revenue streams through direct-to-consumer sales.
Recent regulatory changes are allowing game developers to sell their products directly to users, enhancing monetization strategies.
EU data protection
fromBleepingComputer
1 month ago

Apple fined 150 million over App Tracking Transparency issues

France fines Apple €150 million for abusing market position using App Tracking Transparency.
App Tracking Transparency disadvantages smaller publishers relying on third-party data.
#data-protection
Privacy professionals
fromEntrepreneur
3 months ago

How Brands and Consumers Can Build a Privacy-First Digital Future | Entrepreneur

Online privacy is increasingly seen as a trust issue, not just compliance.
The fragmented U.S. privacy regulations remain a challenge for consumers and businesses.
Growing awareness of data monetization fuels demand for privacy-focused alternatives.
Privacy professionals
fromEntrepreneur
3 months ago

How Brands and Consumers Can Build a Privacy-First Digital Future | Entrepreneur

Online privacy is increasingly seen as a trust issue, not just compliance.
The fragmented U.S. privacy regulations remain a challenge for consumers and businesses.
Growing awareness of data monetization fuels demand for privacy-focused alternatives.
more#data-protection
fromHackernoon
2 months ago

The Internet's New Privacy Tax: 'Consent or Pay' | HackerNoon

This approach hinges on giving users a choice between consenting to data collection or paying for an ad-free experience, sparking debate across stakeholders.
Privacy professionals
#digital-marketing
Privacy professionals
fromForbes
2 months ago

Zero-Party Data And The 'Consent Economy': Building Authentic Customer Relationships

Brands must adapt to the rise of zero-party data to enhance customer relationships and comply with privacy regulations.
fromMarTech
7 months ago
Marketing

Unlocking the full customer journey with advanced marketing measurement models | MarTech

fromDigiday
6 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

Privacy professionals
fromForbes
2 months ago

Zero-Party Data And The 'Consent Economy': Building Authentic Customer Relationships

Brands must adapt to the rise of zero-party data to enhance customer relationships and comply with privacy regulations.
fromMarTech
7 months ago
Marketing

Unlocking the full customer journey with advanced marketing measurement models | MarTech

fromDigiday
6 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

more#digital-marketing
EU data protection
fromITPro
8 months ago

Meta will go ahead with plans to use UK data for AI training

Meta will use UK Facebook and Instagram posts for AI training, facing potential regulatory conflicts with the ICO on data privacy and compliance.
[ Load more ]