#privacy-regulations

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fromMarTech
1 week ago

What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
Privacy professionals
fromHackernoon
4 months ago

One Identity Everywhere: Why Digital Identity Is the Missing Infrastructure Layer in Tech | HackerNoon

The current identity ecosystem online is fragile and fragmented, leading to duplicated and error-prone age and identity checks across different platforms.
Privacy professionals
fromForbes
2 months ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
fromHackernoon
1 year ago

GDPR Rollout a Success-Except When It Comes to Knowing the ICO | HackerNoon

Consumer awareness of GDPR is high but knowledge of the regulator is lacking.
GDPR has led to improvements in privacy perceptions among consumers.
fromDigiday
2 months ago

Why business-to-person marketing requires a new identity approach

Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
fromThe Drum
3 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Marketing tech
fromDigiday
3 months ago

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

Publishers must enhance their customer relationship practices to effectively monetize their data assets in a changing advertising landscape.
#meta
EU data protection
fromThe Verge
3 months ago

Meta AI will soon train on EU users' data

Meta plans to train AI using data from EU users of Facebook and Instagram, focusing on public interactions while excluding private messages.
EU data protection
fromThe Verge
3 months ago

Meta AI will soon train on EU users' data

Meta plans to train AI using data from EU users of Facebook and Instagram, focusing on public interactions while excluding private messages.
more#meta
fromVentureBeat
4 months ago

Direct-to-consumer is redefining mobile game monetization

The gaming market is increasingly mobile-driven, and developers are finding new revenue streams through direct-to-consumer sales.
Recent regulatory changes are allowing game developers to sell their products directly to users, enhancing monetization strategies.
EU data protection
fromBleepingComputer
4 months ago

Apple fined 150 million over App Tracking Transparency issues

France fines Apple €150 million for abusing market position using App Tracking Transparency.
App Tracking Transparency disadvantages smaller publishers relying on third-party data.
Media industry
fromMarketing Dive
4 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromTheregister
4 months ago

China bans facial recognition in hotels, bathrooms

Organizations must conduct a 'personal information protection impact assessment' before using facial recognition, ensuring consent and protecting individuals' privacy and biometric data.
Privacy professionals
fromTechCrunch
4 months ago

Meta AI is finally coming to the EU, but with limitations | TechCrunch

Meta AI is launching in the EU, although with limited features compared to its U.S. version.
Privacy professionals
fromForbes
4 months ago

Zero-Party Data And The 'Consent Economy': Building Authentic Customer Relationships

Brands must adapt to the rise of zero-party data to enhance customer relationships and comply with privacy regulations.
Privacy technologies
fromTheregister
5 months ago

Microsoft's Euro-mandated File Explorer surgery shows

Windows File Explorer's recent compliance changes reflect EU data protection laws, revealing user apathy despite its central role in data management.
Privacy professionals
fromEntrepreneur
5 months ago

How Brands and Consumers Can Build a Privacy-First Digital Future | Entrepreneur

Online privacy is increasingly seen as a trust issue, not just compliance.
The fragmented U.S. privacy regulations remain a challenge for consumers and businesses.
Growing awareness of data monetization fuels demand for privacy-focused alternatives.
Marketing
fromDigiday
8 months ago

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
Marketing
fromMarTech
10 months ago

Unlocking the full customer journey with advanced marketing measurement models | MarTech

Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
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