#privacy-regulations

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fromAdExchanger
1 week ago

Behavioral Ads Get A Break - But Not A Free Pass - In Updated CCPA Regs | AdExchanger

California's updated privacy regulations ease compliance for ad tech while imposing stricter rules on automated decision-making.
Privacy professionals
fromDatabreaches
3 weeks ago

Oklahoma Substantially Amends Its Data Breach Notification Statute

Oklahoma enacted Senate Bill 626, enhancing data breach notification laws with broader obligations, regulator notifications, and a liability protection provision effective January 1, 2026.
fromMarTech
1 month ago

What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
Privacy professionals
fromHackernoon
5 months ago

One Identity Everywhere: Why Digital Identity Is the Missing Infrastructure Layer in Tech | HackerNoon

The current identity ecosystem online is fragile and fragmented, leading to duplicated and error-prone age and identity checks across different platforms.
Privacy professionals
fromForbes
3 months ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
fromHackernoon
1 year ago

GDPR Rollout a Success-Except When It Comes to Knowing the ICO | HackerNoon

Consumer awareness of GDPR is high but knowledge of the regulator is lacking.
GDPR has led to improvements in privacy perceptions among consumers.
fromDigiday
3 months ago

Why business-to-person marketing requires a new identity approach

Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
fromThe Drum
3 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Marketing tech
fromDigiday
4 months ago

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

Publishers must enhance their customer relationship practices to effectively monetize their data assets in a changing advertising landscape.
EU data protection
fromThe Verge
4 months ago

Meta AI will soon train on EU users' data

Meta plans to train AI using data from EU users of Facebook and Instagram, focusing on public interactions while excluding private messages.
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