NumberEight Announces the Launch of the First ID-less Solution Landscape Map
NumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
What the era of composable identity looks like for brands
Composability allows brands to customize their identity solutions, meeting specific needs in a fragmented, privacy-conscious landscape.
Traditional identity solutions are becoming outdated, as brands require more flexible, tailored approaches for data management.Only composable models can support the comprehensive identity needs of modern brands.
Unlocking the full customer journey with advanced marketing measurement models | MarTech
Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Amsterdam's TAGGRS raises 2M from No Such Ventures
TAGGRS has raised €2M to enhance its server-side tracking platform, reflecting strong confidence in its capacity for global growth.
3 ways brands can build trust with privacy-concerned consumers | MarTech
Digital marketers need to prioritize respecting consumer privacy and personalization to build trust and loyalty.
Unlocking the full customer journey with advanced marketing measurement models | MarTech
Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Amsterdam's TAGGRS raises 2M from No Such Ventures
TAGGRS has raised €2M to enhance its server-side tracking platform, reflecting strong confidence in its capacity for global growth.
3 ways brands can build trust with privacy-concerned consumers | MarTech
Digital marketers need to prioritize respecting consumer privacy and personalization to build trust and loyalty.
Spy Agency Memo Sets Rules for Artificial Intelligence and Americans' Private Data
The Biden administration's directive highlights the need for balancing national security and civil liberties when using AI in military and intelligence.
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation | AdExchanger
Artificial intelligence can aid advertisers in optimizing their strategies while navigating increasing data privacy regulations.
Machine forgetting: How difficult it is to get AI to forget
Researchers are working on techniques to enable AI to forget information, driven by legal and ethical concerns.
Unlearning in AI is a challenging problem due to the complexity of neural networks.
Spy Agency Memo Sets Rules for Artificial Intelligence and Americans' Private Data
The Biden administration's directive highlights the need for balancing national security and civil liberties when using AI in military and intelligence.
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation | AdExchanger
Artificial intelligence can aid advertisers in optimizing their strategies while navigating increasing data privacy regulations.
Machine forgetting: How difficult it is to get AI to forget
Researchers are working on techniques to enable AI to forget information, driven by legal and ethical concerns.
Unlearning in AI is a challenging problem due to the complexity of neural networks.
Ecommerce personalization drives conversions while balancing privacy. Compliance with privacy regulations is crucial for merchants to build trust and avoid fines.
AppLovin: Is It Time to Bail on This Popular, High-Flying Growth Stock? | The Motley Fool
AppLovin's success hinges on adapting to changing mobile ad landscape.
Ad Tech Leans On SMBs To Oppose The Next Attempt At A Federal Privacy Law | AdExchanger
Big Tech opposes excessive data limitations for ad revenue.
Small businesses rely heavily on targeted ads to survive.
Understanding the Impact of Google Consent Mode For Your Business in 2024
Consent Mode helps companies comply with privacy laws while still utilizing Google services.
3 strategies to navigate change as digital privacy evolves | MarTech
Privacy regulations and technological advancements have significantly impacted marketing strategies. Adapting to these changes is crucial for maintaining a competitive edge in the evolving landscape.
How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger
Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.
The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.
Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations.
Ad Tech Leans On SMBs To Oppose The Next Attempt At A Federal Privacy Law | AdExchanger
Big Tech opposes excessive data limitations for ad revenue.
Small businesses rely heavily on targeted ads to survive.
Understanding the Impact of Google Consent Mode For Your Business in 2024
Consent Mode helps companies comply with privacy laws while still utilizing Google services.
3 strategies to navigate change as digital privacy evolves | MarTech
Privacy regulations and technological advancements have significantly impacted marketing strategies. Adapting to these changes is crucial for maintaining a competitive edge in the evolving landscape.
How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger
Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.
The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.
Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations.
Event Recap: FPF X nasscom Webinar Series - Breaking Down Consent Requirements under India's DPDPA - Future of Privacy Forum
Experts discuss operationalizing consent under India's DPDPA
Importance of clear, understandable consent notices for data protection
PROGRAM 2024 - Alpine Privacy Days
The conference schedule includes keynote sessions, workshops, and a panel discussion covering various topics related to data protection and privacy regulations.
Participants have the opportunity to engage in workshops focusing on AI, data governance, advertising, teenagers' privacy, and international data flows.
Americans Deserve More Than the Current American Privacy Rights Act
Federal bill may freeze consumer data privacy protections, urge for improvements in the American Privacy Rights Act.
EU parliamentary elections: The process and potential digital policy impacts
EU Elections in June 2024 will impact the European Commission and Council of the EU.
IAPP Managing Director analyzes how EU elections will influence digital policy matters.
Solving For Google's Signal Deprecation Is Not A Future-Proof Privacy Strategy | AdExchanger
Privacy regulations are rapidly advancing, and advertisers must not solely rely on tech platforms for data protection.
ICO receives London hospital breach notification
The U.K.'s Information Commissioner's Office is investigating a breach report at The London Clinic involving Princess of Wales' medical information.
California State Legislature and advertising technology vendors are actively addressing privacy concerns and changes in data protection regulations.
Event Recap: FPF X nasscom Webinar Series - Breaking Down Consent Requirements under India's DPDPA - Future of Privacy Forum
Experts discuss operationalizing consent under India's DPDPA
Importance of clear, understandable consent notices for data protection
PROGRAM 2024 - Alpine Privacy Days
The conference schedule includes keynote sessions, workshops, and a panel discussion covering various topics related to data protection and privacy regulations.
Participants have the opportunity to engage in workshops focusing on AI, data governance, advertising, teenagers' privacy, and international data flows.
Americans Deserve More Than the Current American Privacy Rights Act
Federal bill may freeze consumer data privacy protections, urge for improvements in the American Privacy Rights Act.
EU parliamentary elections: The process and potential digital policy impacts
EU Elections in June 2024 will impact the European Commission and Council of the EU.
IAPP Managing Director analyzes how EU elections will influence digital policy matters.
Solving For Google's Signal Deprecation Is Not A Future-Proof Privacy Strategy | AdExchanger
Privacy regulations are rapidly advancing, and advertisers must not solely rely on tech platforms for data protection.
ICO receives London hospital breach notification
The U.K.'s Information Commissioner's Office is investigating a breach report at The London Clinic involving Princess of Wales' medical information.
California State Legislature and advertising technology vendors are actively addressing privacy concerns and changes in data protection regulations.
A company tracked visits to 600 Planned Parenthood locations for anti-abortion ads, senator says
Location data was used for a national anti-abortion ad campaign targeting Planned Parenthood clinics.
This campaign is the largest targeting campaign against reproductive health clinics based on brokered data.
Who's selling your digital data? California gives you tools to protect your online privacy
A California law passed to delete data collected by over 450 companies on the data broker registry, including those selling personal and sensitive information.
A company tracked visits to 600 Planned Parenthood locations for anti-abortion ads, senator says
Location data was used for a national anti-abortion ad campaign targeting Planned Parenthood clinics.
This campaign is the largest targeting campaign against reproductive health clinics based on brokered data.
Who's selling your digital data? California gives you tools to protect your online privacy
A California law passed to delete data collected by over 450 companies on the data broker registry, including those selling personal and sensitive information.
Machine forgetting: How difficult it is to get AI to forget
Researchers are working on techniques to enable AI to forget information, driven by legal and ethical concerns.
Unlearning in AI is a challenging problem due to the complexity of neural networks.
The Addressable Ecosystem Bubble Is About To Burst. It's Time To Use Emerging Methodologies That Address The Non-Addressable | AdExchanger
The ad tech industry is undergoing significant changes with the phasing out of cookies and new privacy regulations.
Preserving addressability is crucial, and log-ins may be the future for user identification in advertising.
Marketing value and data: Doing more with less | MarTech
Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy.
Examining Data Protection Priorities in Latin America | LinkedIn
Latin America is becoming a privacy powerhouse region.
Why first-party data alone won't solve marketers' challenges | MarTech
First-party data is valuable but has limitations; marketers must supplement it with other strategies for a comprehensive approach.
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
The Connatix Data Intelligence Suite enhances addressability in video environments, supporting publishers and advertisers amidst evolving challenges and privacy regulations.