How retailers like Claire's and Walmart are going all in on Roblox
Briefly

Last week, Claire's became the latest retailer to make inroads on Roblox with its "ShimmerVille" experience.Claire's describes "ShimmerVille" as "a transformative digital world to explore, work, play, shop and connect with friends."In "ShimmerVille," players can build and decorate homes, earn digital currency by having a job, own a pet and outfit their avatars in Claire's accessories and clothes.
Read at Modern Retail
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