With the growth of commerce media, there is growing pressure for brands to spend directly with retailers - sometimes leaving agencies in an uncertain position.With the increasing competition of retail media networks (RMNs), some marketers are feeling pressure to spend advertising dollars with retailers in order to access valuable store real estate and first-party data.
#years #opportunity #relationship #competition #opportunities #relationships #real-estate #partnerships #programmatic #consumer-behavior
[
add
]
[
|
|
...
]