How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Briefly

from Digiday2 months ago
Grego Martinez emphasizes that comprehensive privacy regulations in the U.S. open doors to innovative technologies, integrating contextual advertising, first-party data, and privacy initiatives as fundamental to future marketing strategies.
Digidayhttps://digiday.com/sponsored/how-publishers-and-advertisers-are-connecting-with-audiences-and-growing-revenue-amid-addressability-shifts/
Martinez outlines the importance of clean rooms in navigating stringent data protection laws, allowing advertisers to leverage aggregated data while maintaining user privacy, highlighting the rising value of supply-side data.
Digidayhttps://digiday.com/sponsored/how-publishers-and-advertisers-are-connecting-with-audiences-and-growing-revenue-amid-addressability-shifts/
The article points out that consent is becoming increasingly crucial in digital advertising, particularly in Europe, and stresses that building trust and demonstrating clear value is essential for encouraging user consent.
Digidayhttps://digiday.com/sponsored/how-publishers-and-advertisers-are-connecting-with-audiences-and-growing-revenue-amid-addressability-shifts/
Challenges are identified for long-tail publishers, like cooking blogs, who may struggle to maintain revenue as casual visitors could decline if required to log in or comply with consent policies.
Digidayhttps://digiday.com/sponsored/how-publishers-and-advertisers-are-connecting-with-audiences-and-growing-revenue-amid-addressability-shifts/
Read at Digiday
#digital-marketing #privacy-regulations #first-party-data #advertising-strategies #user-consent
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