Google AdSense Deprecates Account Level Control For Non Personalized Ads
Google has deprecated the Account level control for non-personalized ads in AdSense settings, urging users to adopt the IAB TCF framework for consent in Europe.
Mozilla takes pity on Firefox extension developers
Presently, Mozilla's Add-on policies impose extensive obligations on developers to ensure that when any extension gathers or sends user data, it must present the user a consent dialog.
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Grego Martinez emphasizes that comprehensive privacy regulations in the U.S. open doors to innovative technologies, integrating contextual advertising, first-party data, and privacy initiatives as fundamental to future marketing strategies.