When Apple dropped App Tracking Transparency (ATT) prompts in iOS 14.5 back in 2021, it was a watershed moment for user privacy within third-party applications. Nothing like it had existed prior. The initiative gave iPhone users control over whether their in-app data could be aggregated and shared with third parties for advertising or other various purposes. Still, today, I often find comments online from people who don't really know what it does and find the wording very taboo.
"This verdict sends a clear message about the protection of digital health data and the responsibilities of Big Tech," said Michael P. Canty and Carol C. Villegas, lead trial attorneys in the case. "Companies like Meta that covertly profit from users' most intimate information must be held accountable. Today's outcome reinforces the fundamental right to privacy-especially when it comes to sensitive health data."