Flo, a popular period-tracking app with over 380 million downloads, faced past accusations of sharing sensitive health data with Facebook. To address these concerns, the U.S. FTC enforced a settlement that required Flo to audit its privacy practices and seek user permissions for data sharing. In 2022, Flo released an 'Anonymous Mode,' which allows users to utilize the app without account creation, further safeguarding their privacy. The app employs a positive opt-in method for user consent in its settings, enhancing user control over their information.
Flo's approach to user consent in their privacy setting is commendable, allowing users an affirmative choice rather than default pre-ticked consent boxes.
The launch of 'Anonymous Mode' in 2022 reflects Flo's commitment to user privacy, allowing users to engage with the app without account creation.
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