Google has officially deprecated the Account level control for non-personalized ads in Google AdSense's privacy and messaging settings. The company has shifted its recommendation towards the IAB TCF framework for collecting and managing consent from users in the European Economic Area, UK, and Switzerland. Despite this change, publishers can still manage non-personalized ads using asynchronous ad tags that allow for per-page specifications. This update signifies Google's ongoing adaptation to privacy requirements and regulations in various regions.
Google has deprecated the Account level control for non-personalized ads in AdSense settings, urging users to adopt the IAB TCF framework for consent in Europe.
Ad choice control has been removed from the European message settings. Publishers can still serve non-personalized ads using asynchronous ad tags on a per-page basis.
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