Maria Sipka, Linqia's Co-founder and EVP of Brand Strategy, emphasizes, "Your consumers are almost always giving you the answers on social media. It's just a matter of whether or not you are listening." By engaging in social listening, brands can uncover the human truths that resonate with their target audiences and integrate these insights into their influencer strategies.
According to Linqia's approach, effective influencer marketing requires more than just posting content. As Sipka notes, "We help brands look at their year and plan how influencer campaigns can complement big national campaigns, develop evergreen content needs, and land key product launches and shopper moments." This view promotes a more strategic alignment with broader brand objectives.
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