How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
Briefly

from Digiday3 weeks ago
Agency clients and brands have escalated investments in influencer marketing in 2023 compared to 2022. The creator economy is predicted to reach a half-trillion dollars by 2027, reflecting significant growth potential.
Digidayhttps://digiday.com/podcasts/how-linktree-vp-lara-cohen-is-championing-for-creators-to-get-a-bigger-piece-of-the-pie/
Linktree's Lara Cohen emphasizes the need for creators to receive fair compensation and more control over their digital presence. The platform acts as a mediator to empower creators in the evolving landscape.
Digidayhttps://digiday.com/podcasts/how-linktree-vp-lara-cohen-is-championing-for-creators-to-get-a-bigger-piece-of-the-pie/
Read at Digiday
#influencer-marketing #creator-economy #monetization #digital-marketing #brand-partnerships
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