How independent agencies grow their sports practices
Briefly

"We're building a sports practice inside a dynamic and full-service media company, which is kind of the first piece of the pie... it has to be a modern-day sports offering that is connected to all of the pieces of the puzzle - and not feel like sports or sponsorships have a separate place."
"I think about the new ability to leverage those platforms ... [and] how partnering with technology companies is different from partnering with traditional linear cable companies. There's a lot in that that we're going to start to unpack."
Read at Digiday
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