Over the last two weeks, I've been sharing fascinating insights about the relationship between core earned media attributes and consumer behavior, based on Onclusive's recent study of global PR measurement data from over 100,000 articles.Publication authority turned out to be a strong driver of consumer activity at the top of the marketing funnel -- such as pages viewed and actions taken on your brand website as a result of reading a media article.
#people #information #social-media #relationship #necessarily #consistently #general-manager #social-network #part-series #digital-media
[
add
]
[
|
|
...
]