In the past, we've been very much reliant on leveraging our athletes to be our core influencers—we still do that, and it's still a very important part of our strategy. But we've invested a lot more in influencer marketing and microinfluencers—people that can create that connection with our consumers.
The way we want to activate our brand is through their lens, said of the partnership with Dude Perfect.
They've been a long-standing partner, but over the last couple of years, we've really doubled down on our relationship with them, referring to the partnership with Barstool Sports.
8% of the brand's consumers are new moms who need their product, highlighting Bodyarmor's focus on reaching niche audiences.
#marketing-strategy #influencer-partnerships #audience-expansion #sports-drinks #social-media-trends
Collection
[
|
...
]