AI and GenAI are expected to drive improvements in content creation, personalization, predictive analytics, and marketing efficiency, providing substantial ROI. Segmenting customers accurately and utilizing micro segmentation at scale can significantly enhance customer engagement and loyalty to brands.
Operational excellence and cross-functional alignment are essential for successful AI integration in marketing strategies, with one in three CMOs emphasizing the need for campaign performance improvement.
Nearly 60% of marketers prioritize AI investments, recognizing its potential to transform marketing success. The adoption of GenAI is highlighted as a way to enhance marketers' capabilities, starting from the CMO level.
Automated marketing activities enabled by AI and GenAI remove repetitive tasks, ensuring consistency across campaigns and driving higher engagement and loyalty.
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