CTV ad spend in the 2024 election expected to rise by 506%, highlighting the importance of technology like AI for precise voter targeting and effective messaging.
Custom contextual AI targeting analyzes data to predict voter interests and behaviors, allowing campaigns to create messages on key issues like immigration and abortion for the upcoming election cycle.
Data-driven approaches are crucial for conquesting in a competitive digital advertising landscape where young voters engage with dynamic content, emphasizing the need for real-time relevance and engagement.
Challenges persist for campaigns with the high costs and limited premium inventory in digital platforms, making precise targeting even more essential for effective political advertising strategies.
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