#voter-targeting

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#digital-advertising #democratic-party #primary-elections #election-strategy #voter-turnout #trump-operation
Marketing tech
fromThe Hill
4 hours ago

Democratic digital ad firm launches new service aimed at better reaching likely primary voters online

DSPolitical is launching a digital ad targeting tool to help Democratic campaigns reach likely primary voters ahead of the November election.
fromAxios
4 months ago

Scoop: Trump pours millions into Virginia, New Jersey races

Republicans are identifying voters who are less likely to turn out by examining their voting histories in off-year elections. Operatives are also poring over lists of voters the Trump campaign identified as less dependable heading into the 2024 election. The operatives plan to then reach those voters through phone-banking and digital and social media ads. In New Jersey, some money is being spent on mailers.
US politics
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