"In 2026, Democrats need to use every tool in the party's toolbox to take back Congress, but to make it to November, they must first win their primaries."
"Turnout is through the roof, making Democratic primaries more competitive and less predictable, so campaigns need better ways to understand who is actually going to show up and vote."
"Even with record turnout, primary elections are often decided by relatively small slivers of the overall electorate, and accurately identifying likely participants can be one of the hardest challenges campaigns face."
"Catalist's model will help campaigns better understand who is likely to vote in these important contests so they can plan outreach more effectively."
DSPolitical is introducing a new digital ad targeting tool to assist Democratic campaigns in effectively reaching likely primary voters. This tool is based on a 2026 Democratic Primary Vote Propensity model developed by Catalist, which ranks registered voters' likelihood of participating in Democratic primaries. The service aims to enhance voter outreach strategies as primary elections become increasingly competitive. With record turnout, accurately identifying likely voters is crucial for campaign success in the upcoming primaries scheduled for May and June.
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