"Retail media and CTV are the two fastest-growing ad mediums today, both offering scalable, targeted advertising and data-driven insights, which enhance brand reach and personalization."
"Brand opportunities are amplified when combining Retail Media's first-party data with CTV's targeting capabilities, delivering ads personalized to consumers' shopping behaviors and demographics."
"The ability to track the entire customer journey from ad exposure to purchase through first-party data allows brands to optimize campaigns effectively across all devices, including CTV."
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