Google Ads is introducing a new video option in the Assets section, simplifying the upload process and potentially changing how advertisers manage video content.
The update may indicate Google's intention to incorporate more video content in search and ad campaigns, prompting marketers to adjust their strategies for 2025.
The addition of videos directly in the Assets section could encourage wider experimentation and support for improving click-through rates for ads.
Currently, the feature is being tested with select customers in the U.K., U.S., and Europe, reflecting a pilot approach before wider rollout.
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