Google has unveiled new features for its Ads Performance Max platform that provide advertisers with enhanced control and transparency. Key updates include campaign-level negative keywords, a new customer acquisition goal focused on high-value clients, and improved reporting on asset group performance. Advertisers can now set demographic and device targeting options, which aim to steer AI more effectively. Additionally, the introduction of Search Terms Insights and improved asset group reporting allows for better segmentation and analysis, empowering users to optimize their campaigns more efficiently.
Google's latest updates to Performance Max aim to enhance advertiser control, transparency, and insights, providing tools like campaign-level negative keywords and enhanced reporting.
The new features include campaign-level controls, allowing advertisers to set negative keywords, target demographics, and devices, giving them more power over AI-driven campaigns.
With the introduction of improved asset group reporting, advertisers can now better segment and analyze their Performance Max campaigns for more effective strategies.
The updates reflect Google's commitment to helping advertisers navigate complex digital landscapes, ensuring they have the insights needed to optimize their advertising efforts.
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