Google Ads is now nudging advertisers to increase their budgets by highlighting that other advertisers in their region are spending more, suggesting a common expenditure level of at least $20.
Zeeshan Ali shared an observation on LinkedIn about receiving a budget increase notification from Google, indicating a shift towards pushing advertisers to align with regional spending trends.
The notice represents Google's ongoing efforts to encourage advertisers to increase budgets for more effective campaign reach, essentially shaking the cushion to get more spending from users.
This new approach seems to be a part of Google's strategy to influence ad spending behaviors by setting reference points based on competitor expenditures in the U.S.
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