Teens and young adults have become increasingly self-absorbed with their appearance since the 1950s, and this obsession has only intensified with the rise of social media influencers.
Gen Z’s enthusiasm for user-generated content on platforms like TikTok and YouTube prioritizes shared beauty routines and products, fundamentally changing how beauty is consumed and marketed.
In a McKinsey survey, many American Gen Zers indicated plans to splurge on beauty products, showcasing their influence on the booming $550 billion beauty market.
Sephora’s strategic partnership with Kohl’s during COVID-19 has fueled remarkable growth, with projections indicating Sephora store-in-store sales could reach $2 billion by 2025.
Collection
[
|
...
]