The article explores how brands are adapting to engage younger demographics, especially Gen Z, who are known for their digital savviness and low brand loyalty. Amidst economic challenges, brands like Glossier are succeeding by providing unique experiences such as pop-up events that emphasize personalization. The recent campaign featuring products alongside immersive experiences highlights the importance of understanding consumer needs to foster connection and create lasting impressions in a cluttered advertising landscape.
...if brands want to genuinely compel younger customers, they need to demonstrate a thorough understanding of their consumers and offer them exactly what they want.
Experiences and personalisation are key pillars of successful Gen Z marketing...companies must offer pop-ups, shows, and tangible reasons to talk about their products.
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