Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
Briefly

'Panels are deader than they were two years ago,' said VideoAmp executive chairman Peter Liguori, taking aim at Nielsen's panel-based legacy measurement system.
'You're going to be entering a world where you have $11 [billion to] $13 billion in debts. It's not going to be easy to service that. It's not going to be easy to service investment banks, PE firms that are selling you for parts,' Liguori said.
Read at Digiday
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