A 'trend that's been coming up a lot is really the move to strategic audiences. And I couple that with attribution and measurement to understand the value of those strategic audiences,' said one TV network executive.
'There's more data at our disposal than we've ever had before. And the more data we have, the more ability we have to connect the dots back to effective measurement,' said one agency executive.
[
add
]
[
|
|
...
]