#data-driven-targeting

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World news
fromThe Drum
1 week ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
fromokmagazine.com
1 week ago

The Marketing Playbook That Put Online Casinos Into Pop Culture

The shift reflects a playbook built around storytelling, familiarity and constant presence across the moments you already care about. Beyond speaking solely to gamblers, campaigns now speak to fans, followers and casual viewers who recognize faces, formats and references. That wider relevance has been driven by data-driven targeting, celebrity partnerships and a willingness to operate inside popular culture rather than outside it. When you trace the path from banner ads to cultural visibility, you see a deliberate strategy to become part of everyday conversation.
Online marketing
Marketing tech
fromAdExchanger
2 weeks ago

CES 2026: For Monks, AI-Powered Personalization Is Key | AdExchanger

AI optimization tools are making marketing practical at scale, enabling agencies to reinvent data models and automatically generate targeted, personalized content.
Artificial intelligence
fromSourcing Journal
3 months ago

Byte-Sized AI: Meta Uses Consumers' Chatbot Logs to Further Personalize Ads; Alibaba and Nvidia Team on Physical AI

Meta plans to offer its Business AI assistant to third-party companies to personalize ads, product recommendations, and enable conversational commerce.
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