Don't let algorithms do the thinking for you - Atlanta Journal-ConstitutionSocial media has transformed political campaigning by enabling targeted, data-driven approaches to reach potential voters.
Why spending time and money creating TikToks probably won't pay off for Labour and ConservativesTikTok's impact on political campaigning is limited by the platform's entertainment origins and the established microtargeting capabilities of Facebook and Twitter.
Don't let algorithms do the thinking for you - Atlanta Journal-ConstitutionSocial media has transformed political campaigning by enabling targeted, data-driven approaches to reach potential voters.
Why spending time and money creating TikToks probably won't pay off for Labour and ConservativesTikTok's impact on political campaigning is limited by the platform's entertainment origins and the established microtargeting capabilities of Facebook and Twitter.
Controversial EU ad campaign on X broke bloc's own privacy rules | TechCrunchThe EU's Commission breached its own data protection rules through a microtargeted ad campaign, sparking criticism and legal scrutiny.
Why Facebook won't be influential in the UK general electionMicrotargeting in political adverts is decreasing, as it is now considered ineffective and blocked by social media platforms.