#microtargeting

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World news
fromThe Drum
6 days ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
World politics
fromThe Conversation
4 months ago

Bill C-4 privacy enhancements are modest and fail to regulate politicians' use of social bots

Political campaigns and big data firms use AI-driven microtargeting and social bots to manipulate emotions and trust, undermining individual rights and democratic processes.
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