"One of the biggest takeaways from CES this year is that AI's place in marketing is starting to feel more practical than hypothetical. Just look at how much tech platforms like Google, Amazon and Meta have invested in developing AI optimization tools for marketers that operate at scale. "It's no longer just the wow factor of generative AI," added Sneha Ghosh, Monk's SVP of data for North America."
""Content is actually far more important than it has gotten credit for in the past," said Wilhelmi, a sentiment echoed by others AdExchanger spoke to as CES. If targeted content sounds like another way to say "personalization," well, that's because it is - for Monks, at least. Two years ago at CES 2024, the agency launched its own AI product, Monks.flow, which uses insights from segmented audience data to automatically generate targeted imagery and social copy."
AI is becoming a practical tool for marketing, with major tech platforms investing in AI optimization tools that function at scale. Monks focuses on leveraging AI optimization to reinvent legacy data models, measure campaign performance, and target content more effectively. Content relevance has increasing importance in driving results. Targeted content functions as a form of personalization when informed by segmented audience insights. Monks launched Monks.flow, an AI product that automatically generates targeted imagery and social copy from segmented audience data. Agencies are adopting AI platforms and operating systems to improve performance and differentiate products in competitive markets.
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