Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this yearTV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
NBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement | AdExchangerTV upfronts have evolved to focus on better ad targeting and proof of performance to compete in the media mix.