RMNs witnessed significant growth; Experian's solution aids in identity resolution for more effective targeting and enhanced ad revenue for retailers through personalized messages and expanded reach.
The Experian solution includes identity resolution, expanded insights, audience creation, reach maximization, and measurement, empowering RMNs in campaign performance and effectiveness analysis.
Experian's offering leverages its vast database for identity resolution, customer profiling, audience creation, and campaign reach expansion beyond owned channels to programmatic, CTV, and social platforms.
Andrew Frank emphasizes the increasing need for advertisers to justify media spending as reliable performance data becomes scarcer, highlighting the importance of Experian's solution in enhancing campaign measurement.
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