Marketing tech
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17 hours agoBauer Media Supercharges Advertiser Targeting Through New Experian Partnership
Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Today, I'm talking with Alex Lintner, who is the CEO of technology and software solutions at Experian, the credit reporting company. Experian is one of those multinationals that's so big and convoluted that it has multiple CEOs all over the world, so Alex and I spent quite a lot of time talking through the Decoder questions just so I could understand how Experian is structured, how it functions, and how the kinds of decisions Alex makes actually work in practice.
Her student debt had been double-counted, making it look as though she owed a quarter of a million dollars and putting home ownership out of reach. Jones disputed the items with Experian, one of the major credit reporting agencies, multiple times in writing and over the phone, but got nowhere. "They kept saying it's been verified, it's been verified...They never investigated. They never tried to remove it," Jones said in an interview.
Advertisers on Vevo can already tap into our existing toolbox to maximise their campaign effectiveness...but now, we are further enhancing our capabilities within audience attributes and affinities.