Experian, Intuit Mailchimp and Rise are among this year's Digiday Technology Awards finalists
Briefly

MiQ's collaboration with Experian for a cookieless era has led to a remarkable 51% increase in seed audience reach, highlighting the effectiveness of innovative data solutions.
Intuit Mailchimp's automation and A/B testing have proven invaluable, achieving an average click-through rate of 3.14% and delivering tailored messaging to drive significant engagement and revenue.
Rise's AI-driven programmatic solutions are transforming the publishing landscape by optimizing inventory management, showing how the right technology can maximize revenue and audience interaction.
The industry's pivot from cookies to sophisticated data integration technologies underscores the importance of compliance and innovation in modern digital marketing strategies.
Read at Digiday
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