Essential Viewing: Is CTV 2024's Must-Have for Media Planners? - ExchangeWire.com
Briefly

Following in the recent steps of Netflix, this year has seen the introduction of ads to Amazon Prime Video, adding yet another option for marketers looking to take advantage of the advertising opportunities in ad-supported streaming.
CTV gives advertisers the best of consumer ad experience, immersion with the TV screen, while offering the addressable media and content capability we have become accustomed to in the rest of the digital ecosystem.
Read at Exchangewire
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