Equativ has rebranded its curation platform to Maestro by Equativ, aimed at streamlining programmatic campaign management. Leveraging feedback from over 500 media agencies and creating 30,000 curated deals in four years, updates include an optimized interface that enhances control for curators in ad placements, ensuring safety and relevance. The platform integrates seamlessly with over 70 DSPs and 30 data providers, offering advanced capabilities such as first-party data integration. The focus is on improving campaign performance and better outcomes through enhanced data management tools and direct deal execution.
"We are grateful to Equativ for their support in curating inventory for our campaigns, leading to better CTR, increased views and broader reach."
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