Email marketing doesn't have to be complicated - small-business owners share 3 steps they took to get a campaign off the ground in no time
Briefly

Two small business owners shared how they launched their email-marketing campaigns.They started by researching tools and formats of competitors.Then they thought through how they would reward subscribers for signing up.This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
Read at Business Insider
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