Destination XL Group Inc. has strengthened its collaboration with Bluecore, appointing it as the exclusive vendor for identification, audience building, segmentation, and campaign management. This initiative is designed to enhance personalization and customer engagement across DXL's various shopping platforms, facilitating a smoother online to offline retail experience. Jim Reath, DXL's CMO, highlighted the benefits of a unified strategy for matching customer preferences and behaviors. Bluecore aims to streamline DXL's marketing technologies, thus enabling efficient management of customer behaviors and real-time campaign experimentation.
Destination XL Group Inc. enhances its partnership with Bluecore, aiming for improved personalization and engagement via a unified marketing platform.
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