DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger
Briefly

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands' email marketing methods.
Since it started working with LiveIntent in mid-2022, Wildgrain has seen 14% lower customer acquisition cost (CAC) and 13% higher reach compared to Facebook's numbers alone.
Read at AdExchanger
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