Mark Zagorski, CEO at DoubleVerify, stated, "We're thrilled to bring DV's brand safety and suitability measurement to Snap, ensuring campaigns meet rigorous media quality standards while maximising advertiser performance." This highlights DV and Snap's commitment to maintaining high standards for digital advertising safety within the engaging environment of user-generated content.
DV's advanced AI-driven classification technology supports brand alignment with suitable content. This enhances transparency and confidence in digital investments, essential for maximising performance in rapidly evolving digital landscapes.
With comprehensive media quality measurement, DV provides independent, third-party verification of campaigns. This allows advertisers to trust that their advertising is not only effective but also aligned with their brand’s values, safeguarding corporate reputation.
By enabling advertisers to authenticate campaign quality on Snap, DV's integrated solutions ensure that brand equity is preserved, leveraging advanced analytics to navigate the complexities of ad placements in user-generated environments.
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