As data clean room technology has evolved, it has been misappropriated to mean any type of data handling by companies, losing its original intent and purpose.
Clean rooms offer user-level measurement and targeting without data exposure, but often they are linked to data companies with identity graphs, complicating privacy expectations.
Digital-native brands that utilize influencers navigate a precarious space between legitimate marketing and misleading advertisements, requiring strict adherence to transparency and FTC guidelines.
FTC guidelines state that influencers must disclose paid partnerships clearly, and manipulating reviews or suppressing negative feedback is strictly prohibited for maintaining consumer trust.
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