Lana Del Rey and Brittany Mahomes Rebuked Over Skims Instagram PostsInfluencers must adhere to disclosure guidelines for sponsored content, or face scrutiny and potential action from regulatory bodies.
Don't Hate, Collaborate; Getting Closure On Disclosures | AdExchangerData clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.
Lana Del Rey and Brittany Mahomes Rebuked Over Skims Instagram PostsInfluencers must adhere to disclosure guidelines for sponsored content, or face scrutiny and potential action from regulatory bodies.
Don't Hate, Collaborate; Getting Closure On Disclosures | AdExchangerData clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.
It's Now Illegal to Post Fake AI-Generated Product Reviews by People Who Don't ExistIt is now illegal to publish fake, AI-generated product reviews, with new FTC guidelines enforcing civil penalties against misleading practices.
Warning signs: Recognize when a product endorser or online influencer breaks the rulesInfluencers must now adhere to truth in advertising rules, ensuring transparency and proper disclosure in promotions.
It's Now Illegal to Post Fake AI-Generated Product Reviews by People Who Don't ExistIt is now illegal to publish fake, AI-generated product reviews, with new FTC guidelines enforcing civil penalties against misleading practices.
Warning signs: Recognize when a product endorser or online influencer breaks the rulesInfluencers must now adhere to truth in advertising rules, ensuring transparency and proper disclosure in promotions.
Did That Song Go Viral on TikTok Organically - Or Was It Paid For?Influencers are often compensated to promote music without declaring it as an ad, raising questions about authenticity in music marketing.