In 2024, Black Friday alone saw a record $10.8 billion in U.S. online sales, with discounts driving the motivation. However, relying solely on holiday sales is risky.
62% of shoppers are willing to switch brands if their preferred one is too expensive, and nearly half plan to shop at more affordable retailers.
Retailers need to align with values that resonate with their audience. Authenticity... is what delivers a real connection beyond just discounts.
Brands that focus on storytelling and authenticity can foster a sense of belonging among consumers, turning them into loyal customers throughout the year.
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