Ecommerce decision-makers ramp up social media investment for the holidays
Over two-thirds of US decision-makers are increasing social media ad investments this season.
US retail spend on social network ads is projected to rise significantly in 2024.
Holiday ecommerce sales will heavily rely on social media platforms for consumer purchases.
5 Predictions for the 2024 Holiday Shopping Season
The 2024 Christmas shopping season will be competitive, driven by mobile commerce, email marketing, and economic factors.
Retailers struggle to identify site visitors | MarTech
Retailers are struggling to identify a large percentage of their site visitors, impacting repeat purchase rates.
Identifying visitors leads to higher repeat purchase rates, but many retailers are only successful in recognizing a small percentage of their customers.
20 Trending Products and Things To Sell Online (2024) - Shopify
Choosing popular products is vital for business success.
Commerce Can No Longer Be Where Creative Goes to Die
Creative commerce is evolving to focus on building brand-consumer relationships through engaging experiences before the purchase.
Stripe Sessions 2024 | Global Internet Economy Conference
Focus on technological advancements shaping the global economy
Sessions offer insights on commerce trends, growth strategies, and product information