Shopify2 months agoMarketingHow To Turn Brand Awareness Into SalesUnderstanding the conversion funnel is vital for turning brand awareness into sales. Measuring brand impact through social media platforms and CMS is essential. [ more ]
The Drum3 months agoMarketingThe 'Meta halo effect': The secret weapon of search trackingUnderstanding the true impact of digital advertising campaigns is crucial. Meta ads can be highly effective at driving consumer discovery, creating a significant halo effect. Tracking Meta's halo effect can benefit various types of campaigns, targeting different stages of the conversion funnel. [ more ]