| By Michael Bürgi
"Ask not for whom the bell tolls," goes the modern bastardization of John Donne's famous line.In this case it could refer to the first real death knell in years for the modern upfront marketplace, in which some $20 billion or so in marketing dollars are committed to be spent across the video spectrum by advertisers looking to secure better pricing and premier inventory.
"Ask not for whom the bell tolls," goes the modern bastardization of John Donne's famous line.In this case it could refer to the first real death knell in years for the modern upfront marketplace, in which some $20 billion or so in marketing dollars are committed to be spent across the video spectrum by advertisers looking to secure better pricing and premier inventory.
#people #years #performances #flexibility #availability #supply-chain #marketplace #commitments #nickelodeon #digital-media
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