Not only did the survey find that marketers' X usage trails far behind its social media competitors, but it also found that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.
With a low percentage of marketers using X, it's not surprising that Digiday's survey found that marketing spend on the platform has taken a huge hit in the last two years (basically, since Elon Musk's takeover).
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