O'Rourke emphasized that by leveraging technology and personalization, Diageo is strategically addressing the economic challenges faced in the U.K., thereby enhancing its market competitiveness amid inflation and changing consumer behaviors.
The innovative use of generative AI at Diageo is enabling the company not only to drive cost efficiencies but also to refine content creation, leading to improved consumer insights that are essential for adapting to market trends.
Shane O'Rourke noted that the U.K.'s advanced approach to retail media is crucial for Diageo's omnichannel strategy, helping the brand remain competitive in a landscape where traditional advertising channels are being challenged.
The commitment to diversity, equity, and inclusion (DEI) at Diageo is reflected in its recruitment and retention strategies aimed at Gen Z talent, ensuring a vibrant and innovative work environment that aligns with contemporary values.
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