"We felt like it was important for brands to more easily access this type of capability... We have to generate more results for the market to grow..." - Paul Brenner, svp of retail media at Vibenomics.
"It is a complex place for brands to understand what's working and to get the standardization and measurement and consistency across all their activations..." - Elizabeth Johnson, CEO of Pathformance.
"Ultimately, having this cohesive network [via the partnership] is really understanding what works so brands can reinvest their investments back into the retail media networks the right way..." - Elizabeth Johnson.
"In-store media remains a critical part of campaigns but has been somewhat neglected compared to the rapid growth of retail media networks and digital platforms."
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