#in-store-media

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#conversational-ai #retail-media #measurement-and-incrementality #retail-advertising #ad-measurement
Marketing tech
fromAdExchanger
1 week ago

Albertsons' Brian Monahan on What Happens When Retail Media Enters the Chat | AdExchanger

Conversational AI shifts retail media toward contextual, conversational discovery, driving retailers to integrate first-party data, invest in in-store media, and demand trusted measurement.
Marketing tech
fromDigiday
4 months ago

Best Buy will allow advertisers to 'take over' the in-store shopping experience

Best Buy will sell 30-day in-store takeover advertising packages, letting brands occupy most store assets and gain new measurement and reporting capabilities.
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