Marketing tech
fromHubspot
4 days agoShare of Voice Tools for Growing Companies
Share of voice is a crucial metric for brand visibility that influences marketing strategy and should be measured consistently across channels.
Before glowing screens and silicon chips, engineers used slide rules to design skyscrapers and send people to the Moon. Calculation meant moving a physical object, not tapping an app, and there was a certain clarity in that, a feeling that your hands and brain were in the same loop. Some of that intelligence at the fingertips is worth bringing back in a world that defaults to calculators for everything, even quick conversions.