#measurement-tools

#measurement-tools

Before glowing screens and silicon chips, engineers used slide rules to design skyscrapers and send people to the Moon. Calculation meant moving a physical object, not tapping an app, and there was a certain clarity in that, a feeling that your hands and brain were in the same loop. Some of that intelligence at the fingertips is worth bringing back in a world that defaults to calculators for everything, even quick conversions.

"All ad impressions are not equal, and knowing your creative strength is key to knowing and managing your total campaign potential and performance," said Mihkel Jäätma, CEO of Realeyes.