The XTape1 Measuring Tape + Laser Is the Ultimate Modern Tool for Accuracy and Speed - Yanko DesignThe XTAPE1 Digital Laser Tape Measure innovatively bridges traditional measurement and modern technology, enhancing user experience with precision and adaptability.
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winnersSuccessful video campaigns capitalize on emotional storytelling to build brand affinity through innovative methods like in-scene advertising and advanced measurement tools.
The XTape1 Measuring Tape + Laser Is the Ultimate Modern Tool for Accuracy and Speed - Yanko DesignThe XTAPE1 Digital Laser Tape Measure innovatively bridges traditional measurement and modern technology, enhancing user experience with precision and adaptability.
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winnersSuccessful video campaigns capitalize on emotional storytelling to build brand affinity through innovative methods like in-scene advertising and advanced measurement tools.
Despite retail media's growth, in-store measurement is still playing catchupIn-store media is often overlooked even as retail media networks see rapid growth, highlighting the need for advanced measurement tools.
AI Briefing: NewFronts bring a week's worth of AI news for advertisersAd-funded platforms are utilizing AI for content creation, ad targeting, and measurement tools.
Expedia Expands Ad Business With Travel Media Network LaunchAdvertisers can now target Expedia audiences across the open web.
Despite retail media's growth, in-store measurement is still playing catchupIn-store media is often overlooked even as retail media networks see rapid growth, highlighting the need for advanced measurement tools.
AI Briefing: NewFronts bring a week's worth of AI news for advertisersAd-funded platforms are utilizing AI for content creation, ad targeting, and measurement tools.
Expedia Expands Ad Business With Travel Media Network LaunchAdvertisers can now target Expedia audiences across the open web.
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail mediaIndependent agencies are focusing on identifying new audiences and testing AI to adapt to cookie deprecation.Compared to holding companies, independents take a more multifaceted approach to address cookie deprecation.
IAB: Digital video advertising KPIs shift, with business outcomes on topAdvertisers prioritize business outcomes over reach in digital video campaigns.