| By Denny Alfonso
The world's biggest brands have bet everything on their marketing strategy during the World Cup, and no wonder, the event is followed by millions of fans globally for almost a month.And, of course, all those fans organize parties and events with their friends and family to watch the matches, and Frito-Lay wants to be front and center as the go-to snack brand.
The world's biggest brands have bet everything on their marketing strategy during the World Cup, and no wonder, the event is followed by millions of fans globally for almost a month.And, of course, all those fans organize parties and events with their friends and family to watch the matches, and Frito-Lay wants to be front and center as the go-to snack brand.
#development #specifically #generations #north-america #involvement #marketing-strategy #david-beckham #fifa-world-cup #commercials
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