#commercials

#commercials

That's how Acast forthrightly introduces its new survey: Podcast's Return on Ad Spend.(The deck is HERE.)The company cites two previous surveys tackling the topic:


A 2020 Podsights study which settled on an ROAS of $2.42
An Acast/Spotify survey in Sweden which delivered an ROAS number of $6.20.

Spotify is splashing that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network.Goalhanger published non-fiction shows with a focus on history.The network's website displays eight titles.Goalhanger self-identifies as "the UK's largest independent podcast company."

In 1978, Village People, a disco band of six men deliberately stylized as sexy macho gay characters, released its album Cruisin'.The album featured "YMCA," an upbeat disco track praising the Young Men's Christian Association's (YMCA) community centers as a great place for physical recreation and temporary lodging.

By Brett Wachtel
The seven-piece New York-based band The Nude Party returned with their much-anticipated third full-length album Friday.With "Rides On," it no longer feels like they're balancing influences, but have instead arrived at a sound that is more fully their own.This is the group's most cohesive release yet.

As news of the death of Tina Turner hit Australia's shores, people all over the country stopped what they were doing and started to dance.School students, gym rats, TikTokers and even the staff at the United States Embassy paid tribute with a series of steps and kicks that looked like a cross between line dancing and the Macarena, set to one of Ms. Turner's songs, Nutbush City Limits.

Advertisers in the 1980s had a very loose interpretation of who could be a spokesperson.Many were not even people: Domino's Pizza's the Noid, Joe Camel, 7-Up's Cool Spot the Red Dot (who was just a dot with sunglasses) and the California Raisins.These characters put anthropomorphized faces on megacorporations.

Tanya McQuoid, Jennifer Coolidge's character on HBO's The White Lotus, is by no means a role model.But amid her frequent displays of cluelessness are succinct, if not odd, moments of wisdom.Consider: Finger food is always a must.That should be your guiding philosophy this Super Bowl weekend, whether you are a football novice (Kansas City is playing Philadelphia) or the reigning champion of your fantasy league (Birds by 6), or in it only for the commercials (will we ever free ourselves from the M&M's spokescandies discourse?)

A major CNN personality has spoken publicly about the network hosting former President Donald Trump in a town hall last week.While accepting the Columbia Journalism Award and delivering the school's commencement address Wednesday night, CNN chief international anchor Christiane Amanpour said she met with CNN boss Chris Licht to voice her displeasure over the town hall.

Newton Minow, as chairman of the Federal Communications Commission, appears before the House Antitrust Subcommittee which was probing newspaper competition, in 1963, in Washington, D.C. Minow died on Saturday.AP CHICAGO Newton N. Minow, who as Federal Communications Commission chief in the early 1960s famously proclaimed that network television was a "vast wasteland," died Saturday.

Raymond J. Johnson Jr. was a wiseguy, dressed in a zoot suit and a wide-brimmed fedora and waving a cigar in his right hand.When someone mentioned his name, the shtick took off.Ohhhh, you doesn't have to call me Johnson, he would say.My name is Raymond J. Johnson Jr. Now, you can call me Ray, or you can call me Jay, or you can call me Johnny, or you can call me Sonny, or you can call me Junie, or you can call me Ray Jay, or you can call me R.J. Or you can call me R.J.J.

(Evan Agostini / Invision / Associated Press)

Martha Stewart made history on Monday as the oldest swimsuit model to grace the cover of Sports Illustrated.The legendary TV host, 81, is one of four women to pose for the magazine's iconic swimsuit edition this year.Rounding out the 2023 cover stars are singer Kim Petras, model Brooks Nader and actor Megan Fox.

From regional chains to the largest department and grocery stores, seemingly every retailer is in the retail media network business.Retail ad spend forecasts have leapt to $25 billion and more.Except those numbers mostly track Amazon's growth, plus a relatively marginal contribution by every other retailer.

TV broadcasters still dispute the basics of how to count an ad impression.This week, a broadcaster-backed joint industry committee published a first pass at standards for video currency providers.Paramount, which is part of the JIC, released a of its own to help buyers and sellers use alt currencies.

Text-to-video generators have become a thing, and companies like Microsoft, Google, and Meta compete in this AI race.Although text-to-image generators are rapidly improving, those that turn our words into videos still have a long way to go.But that's not a bad thing.Thanks to text-to-video generators that are still far from perfect, we get to see some videos that are as hilarious as they are disturbing.

It's bad! one person wrote.If there's going to be a riot in NYC, it'll be over this.wrote another.Someone else posted: This is literally the worst design I've ever, ever seen.Just a few hours after the new We NYC logo was revealed on Monday, reaction on Twitter and beyond was not merely negative, but brutal.

Sad morning, baseball fans.As has already been reported on this site, Brandon Belt is both a Forever Giant, and a Giant no more.Belt signed with the Toronto Blue Jays, who officially announced it yesterday.I've been in a bit of a daze since the announcement.It's one thing to expect every year for nearly a decade that your favorite baseball player might get traded, but something altogether different when they actually leave.

(San Francisco Police Department)

A month after the disappearance of popular Bay Area disc jockey Jeffrey Vandergrift, his body was found in the San Francisco Bay on Wednesday, according to the San Francisco medical examiner's office.The examiner's office released a statement Thursday, confirming Vandergrift's death, but it offered no further comment, including the cause of death.

It was a Friday morning, and the sun was shining.To 88-year-old Benny Wasserman, that meant only one thing.Time to grab his baseball bat, button up his Detroit Tigers uniform, and head to the Home Run Park batting cages in Anaheim.There, Wasserman could give himself a break and step into the cage with the 40-mph pitches, or maybe the one with 60-mph heat.

Major League Baseball, wanting to educate the fans this season about their new rule changes, are airing a series of entertaining commercials with players, managers and celebrities starting Thursday, a week before opening day.Here are the commercials: - San Diego Padres pitcher Blake Snell, a former Cy Young winner, asks Chicago White Sox All-Star shortstop Tim Anderson to help pick up his hat only to be rejected by Anderson, since he's strictly observing the new rule banning infielders from shifting:
- New York Mets slugger Daniel Vogelbach, who doesn't have a stolen base in his career, is trying to convince manager Buck Showalter he should try it with the enlarged bases:
- Cincinnati Reds first baseman can't believe he actually gets a hit when his ground ball goes through a non-shifted infield:
- New York Yankees pitcher Nestor Cortes pleads with catcher Jose Trevino to accelerate his pace on a treadmill to prepare for the new pitch clock:
- Actor Bryan Cranston watches a series of baseball clips and celebrates baseball becoming an even better game with the new rules.

With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram.Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative elements that resonate most with target audiences.

A Chicago man's lawyers are sharing news with every publication they can that Buffalo Wild Wings's marketing misleads consumers when it comes to its boneless chicken wings.In a class-action lawsuit filed last week, the plaintiff claims the sports bar chain's menu and commercials lead "reasonable consumers" to believe the company's boneless wings are deboned chicken wings "comprised of entirely chicken wing meat," when in reality they're glorified chicken nuggets.

Huh. Where'd all the cryptocurrency go?That's my takeaway from the 2023 Super Bowl commercials, which were different from last year and had a tough opponent they couldn't do much about.The game itself was just too interesting.A boring Super Bowl automatically hands off viewer interest to the commercials, but with a really good game at stake, the ads have to do more than throw some celebrities and titans of nostalgia ("Grease"; "Caddyshack") against the walls of our minds to see what sticks.

Chicago Mayor Lori Lightfoot has lost the financial advantage her campaign had over most opponents as her campaign spent twice as much as she raised during the last three months of 2022 while she launched expensive television ads aimed at rebuilding momentum in her bid for reelection.With a little more than a month to go before the Feb. 28 mayoral election, the first-term mayor remains locked in a tight race against eight rivals looking to unseat her, several of whom now have nearly as much cash - or more - on hand to sell their messages to voters, according to newly filed campaign disclosure records.

Bellevue, Wash.-based wireless carrier T-Mobile announced Wednesday that it is acquiring Ka'ena Corp., owner of the brands Mint Mobile and Ultra Mobile, in a deal worth up to $1.35 billion.T-Mobile is acquiring the brands' sales, marketing, digital, and service operations,  and plans to tap into Mint's marketing expertise to reach new budget-conscious customers.

Update, Sunday Feb. 12: T-Mobile announced Sunday that it will run a second 60-second spot during the first quarter of the Big Game.The ad features Bradley Cooper and his mom riffing with one another in a studio while weaving in selling points for the carrier's 5G plans.The company claims the spot will be Cooper's first Super Bowl commercial, and it was able to pull it together thanks to creative partner Panay Films' connections with the star.

The following article highlights an interview between Mark Douglas, MNTN's CEO, and Ari Paparo, founder and CEO of Marketecture.Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible.

Ad Age is counting down to Super Bowl LVII.In the days leading up to the game, which will air on Fox on Sunday, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercialsall in our Super Bowl newsletter.Sign up right here to get them via email.Halfway home We are four days away from the Big Game and 30 commercials have already been released.

Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.Chili's is back with a new commercial, this time served up with a side of nostalgia.The brand's infamous "I want my baby back ribs" commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head).

Say goodbye to banner ads intruding on YouTube sessions.The platform is preparing to retire "overlay" ads, which can pop up at the bottom of videos when viewed on a desktop computer.The Google-owned platform mentioned the change in a support document(Opens in a new window) , which was spotted(Opens in a new window) by 9To5Google.

Via Business Insider, Apple is currently looking for an ad sales executive focused on TV content.Apple's involvement in video advertising is already set to expand with the company's growing live sports deals, like Major League Soccer (beginning next month) and MLB Friday Night Baseball.Moreover, there's ongoing speculation that Apple is planning to launch an ads tier of Apple TV+ as soon as this year, which the new ad exec would oversee.

Whether you're rooting for the Kansas City Chiefs or the Philadelphia Eagles, or you're just in it for the commercials and Rihanna halftime show, one thing's for sure: Being prepared with an arsenal of snacks is absolutely imperative for your Super Bowl game-day viewing.We've gathered a list of hearty options, from wings to brisket pizza to Philly cheesesteak.

The Mercury provides news and fun every single day-but your help is essential.If you believe Portland benefits from smart, local journalism and arts coverage, please consider making a small monthly contribution, because without you, there is no us.Thanks for your support!GOOD MORNING, PORTLAND!Tooty-toot-toot!

Over the years, we here at Pinstripe Alley have had some run learning and reading about amusingly named players from Yankees history.There's one area we haven't totally explored though: players whose names make full sentences.If a player's surname is a verb, that can lead to fun opportunities to make full, gramatically correct sentences out of just the two words in a player name.

The Tubi commercial gave Super Bowl fans instant anxiety.During the commercials during the Super Bowl, an ad for the streaming service Tubi aired a commercial that gave everyone a fright.The ad looked like your channel was off the game and suddenly putting a movie on instead.Here's the commercial:
We fell for it too.

Twitter reacts to Breaking Bad reunion in Super Bowl commercial.It's been almost 10 years since "Breaking Bad" aired its series finale (Sept.29, 2013) but the fandom of one of the greatest shows ever, lives on.There's been a series of spin-off shows and movies, all as equally as good so when the iconic Winnebago flashed on the screen during the Super Bowl 57 commercials, Twitter absolutely lost its mind.

The best Super Bowl memes for 2023 as Super Bowl 57 between the Chiefs and Eagles had fans reacting in the best possible ways.Whenever Tyreek Hill was traded in the offseason, just about everyone expected the Kansas City Chiefs to fall off a bit.They forgot about Patrick Mahomes.They forgot about Andy Reid.

Trey Wingo spoke with Stacking the Box during Super Bowl week about his role at Caesars Sportsbook, the Special Olympics, and of course, the Super Bowl.Speaking with Malcom Harris-Gowdie and Matt Verderame on Stacking the Box at Radio Row during Super Bowl week, Trey Wingo reminisced on his ESPN days and his favorite 'This is SportsCenter' commercials while also talking about the impact charitable causes like the Ronald McDonald House and Special Olympics have had on his life.

NFL fans are being driven crazy by a Burger King commercial that aired constantly throughout the San Francisco 49ers-Seattle Seahawks Wild Card Round game.When it comes to the biggest sports games of the year, fans are going to be glued to their televisions or tablets to watch.That means they will be consuming some commercials, which does tend to get on the nerves of fans who see them constantly.

(Image credit: FRITO-LAY/Future)
If there's one blockbuster event in the advertising calendar, it's the Super Bowl.Companies often shell out millions to have their commercials seen during the games, and 2023 was no exception.From M&Ms to Pepsi, plenty of brands got people talking this year - but perhaps the most head-turning of the lot came courtesy of a bag of crisps.

The commercials are always a big part of watching the big game.And with 30-second spots running about $7 million plus untold millions in production costs, the Super Bowl is typically a place for only the most deep-pocketed marketers.Super Bowl LVII was a bit different.The current economic downturn means many of the tech and online marketers spending millions on football advertising have laid off employees to cut costs in the past year.

Adam Rich, a former child actor who starred in the hit television series Eight Is Enough in the 1970s and '80s, then dropped out of show business, dealt with serious depression and later re-emerged as a commentator on mental health, died on Saturday at his home in Los Angeles.He was 54.Danny Deraney, Mr. Rich's publicist, confirmed the death.

Football fans weren't happy about NFL Network cutting away from the Pittsburgh Steelers' tribute to the late Franco Harris during halftime of their game against the Las Vegas Raiders.Saturday was a somber day for the Pittsburgh Steelers organization and fanbase.On Tuesday, legendary running back Franco Harris passed away at the age of 72, just days before the team was set to retire his No. 32 while honoring the 50th anniversary of the Immaculate Reception in the 1972 AFC Divisional playoff game against the Raiders.

Missing their sweetheart Alex Ovechkin, the Washington Capitals hosted the Carolina Hurricanes to a romantic evening of dating, discussion, and more.Brent Burns was our first scorer, threading through traffic to put the Canes up 1-0.TJ Oshie scored in the final minute of the first period, taking a great pass from call-up Joe Snively.

Washington Capitals captain Alex Ovechkin has shown off his acting chops in commercials during his storied NHL career.Now, he's taking those skills to a Russian comedy television series.In late November, Friday!, an all-Russian entertainment TV channel, debuted a trailer for the second season of their comedy series Evgenich.

Francis Scialabba
Stay up to date on the retail industry
All the news and insights retail pros need to know, all in one newsletter.Join over 180,000 retail professionals by subscribing today.While Eagles fans are still licking their wounds, retail and CPG brands are reaping the rewards from their 2023 Super Bowl ads.

The idea for a string of TikToks that would garner Taylor Owen millions of Likes and be broadcast on the 2022 Emmys broadcast began on the treadmill."My whole brain was involved with Succession," the 28-year-old actor and TikToker tells Bustle of her mindset on that fateful cardio day in 2021.

The Art Directors Guild (ADG, IATSE Local 800) awarded winners in 14 categories at the 27th Annual Excellence in Production Design Awards February 18 at the InterContinental Los Angeles Downtown Hotel.The awards honored theatrical motion pictures, television, commercials, music videos and animation features.

Boston condo broker taking a break from shoveling driveway.Now she's happy, I did my manly duties this morning, (no, not that) I finished shoveling the driveway.My back is killing me so I'm going to see if I can find a streaming movie to watch.Did you ever notice that TV commercials on Hulu and other streaming outlets tend to show commercials that are targeted for your age group.

5 Reasons Homeowners Throw the Best Super Bowl Parties! [INFOGRAPHIC]
Are you ready for some football?Are know Boston condo owners are.If you enjoy reading our Boston Real Estate Blog, we would appreciate a positive review - write a google review.Thank you
Highlights:

Watching the big game at home with your friends & family offers many advantages.

Huey Piano Smith, whose two-fisted keyboard style and rambunctious songs propelled the sound of New Orleans R&B into the pop Top 10 in the late 1950s, died on Feb. 13 at his home in Baton Rouge.He was 89.His daughter Acquelyn Donsereaux confirmed his death.Mr. Smith wrote songs that became cornerstones of New Orleans R&B and rock 'n' roll perennials, notably Rocking Pneumonia and the Boogie Woogie Flu, Don't You Just Know It and Sea Cruise.

While some will of course tune in to Super Bowl XLVII to cheer on the Kansas City Chiefs or the Philadelphia Eagles, others are excited for the excuse to dig into an endless array of chips, dips and wings.As for the rest of us?We'll be there for the commercials.(Have you seen our favorite Super Bowl commercials of all time?)

Ginny Redington Dawes, a songwriter whose compositions included memorable advertising jingles like the chipper McDonald's declaration You, You're the One and Coca-Cola's boast that Coke Is It, died on Dec. 31 in Manhattan.She was 77.Her companion and only immediate survivor, James McCullar, said the cause was complications of hepatic cirrhosis.

It's not so harmful for parents to show baby learning videos to their toddlers, but it is officially foolish to think they'll learn anything from the experience.Because even if babies seem to be engaging with the characters on the screen, a new study shows that they aren't really absorbing anything developmentally beneficial from YouTube.

It's a Wonderful Life, some 76 years after its release, remains a wonderful movie.The holiday classic, directed by Frank Capra, still touches the heart, evoking tears and laughs, all the while capturing the essence of what's good in the world and in our fellow humans.A recent re-watch confirms something else as well: the dialogue is as timely as ever.

ESPN personality Stephen A. Smith apologized to Rihanna after comments he made about the singer during an appearance on "The Sherri Show."There are eight teams remaining in the NFL playoffs as we enter the Divisional Round, where one AFC team and one NFC team will compete in Super Bowl 57 on Feb. 12 for the coveted Lombardi Trophy.

Actually, it's the whole country.Why isn't anybody working on solving it?Amtrak, Jack London Square, Tuesday night.Photo: Streetsblog/Rudick
Note: GJEL Accident Attorneys regularly sponsors coverage on Streetsblog San Francisco and Streetsblog California.Unless noted in the story, GJEL Accident Attorneys is not consulted for the content or editorial direction of the sponsored content.

DENVER  Nikola Jokic didn't look like himself in some ways.He was missing layups and had been called for a technical foul.He made silly turnovers, was late on several defensive rotations and tallied just two assists in the first half.But by the time that game against the Charlotte Hornets was over, Jokic had amassed an eye-popping stat line: 40 points, 27 rebounds and 10 assists.